Customer Account Manager – Devon & Cornwall

Overview

In this On Trade sales role, you will be the primary liaison for customers, driving brand presence and distribution in bars, clubs and venues. You’ll build strong relationships, develop account plans, and execute commercial brand strategies to grow Bacardi’s share. You’ll collaborate with Marketing and Brand Ambassadors to host events and activations, while delivering against KPI targets. This position suits a proactive networker who thrives in a fast-paced, consumer-centered environment.

Pay / Benefits

• Competitive pay package
• Competitive holiday/Paid Time Off
• Retirement/Pension Plan
• Health & wellbeing (medical, life insurance)
• Employee assistance programs
• Inclusive leave policies

Responsibilities

• Build outstanding relationships with On Trade customers and understand local consumer needs to deliver tailored solutions
• Develop 360-degree account plans with prioritized customers and execute best-in-class commercial brand plans
• Achieve key selling metrics: distribution, visibility, new business, promotions and financial targets
• Manage area sales plan aligned with commercial priorities and deliver regular outlet surveys for execution excellence
• Win new business, retain and grow existing accounts, and collaborate with Marketing and Brand Ambassadors on events/activations
• Maintain regular contact with wholesale partners to grow the portfolio and ensure best outlet execution beyond POS
• Collaborate with Field Sales Execution, Sales Planning, Finance & Marketing to meet Bacardi KPIs and targets
• Analyze promotional activities and budgets with ROI considerations
• Inspire peers to elevate executional excellence and customer management

Key requirements

• 1 year of sales experience in FMCG preferred
• On- or Off-Trade management in spirits/beverage is advantageous
• Demonstrated track record of performance and delivery
• Strong networking and interpersonal skills
• Analytical, planning and time-management abilities
• Effective communication and presentation skills (Active Listening)
• Creative thinking

• Networking and relationship-building
• Communication and presentation
• Team collaboration
• Analytical thinking
• Sales planning and time management
• ROI analysis (promotions/budgets)

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