Product Marketing Lead

Overview

As DG scales its AI-driven platform, you will build the product marketing function from the ground up. You’ll own positioning, narrative, launches, and competitive intelligence, collaborating directly with the CEO, CTO, and VP Marketing. You’ll engage with customers to translate insights into roadmap-influencing decisions and craft go-to-market that shapes how the category is talked about. This is a high-impact, hands-on role with a clear first-quarter deliverable: deliver positioning, a launch, and the launch playbook.

Pay / Benefits

• Start up culture
• Competitive salary
• Generous holiday
• Quarterly team events / perks
• Health & Wellness Stipend
• Birthday day off

Responsibilities

• Own positioning, messaging, and narrative end-to-end to drive pipeline and revenue.
• Lead structured customer and market research, including discovery, segmentation, and willingness-to-pay.
• Steer product launches from positioning brief to enablement and customer communications.
• Create sales enablement materials and ensure capability-to-pain alignment for AEs.
• Own competitive intelligence, teardowns, and battlecards; institutionalize win/loss as a disciplined process.

Key requirements

• Senior product marketing experience in a high-growth B2B SaaS environment with outcomes ownership.
• Strong product instincts and ability to participate in roadmap discussions.
• Customer-fluent; experienced in discovery that informs product decisions.
• Writer-first capability; able to transform ideas into memorable messaging.
• Comfortable with AI concepts (LLMs, agents, orchestration) and able to discuss them credibly.
• Strong communicator with a clear point of view and stakeholder influence.
• Operational, hands-on; able to ship quickly and iterate, not just brief others.
• Ability to deliver concrete in-quarter outcomes (positioning, a launch, launch playbook).

• Strong communication
• Cross-functional collaboration
• Decision-making and influence
• Market research
• Go-to-market strategy
• Product launch planning

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