Senior Product Marketing Manager

Overview

You shape the messaging fabric that powers our marketing across products, markets, and audiences. Collaborating with Product and commercial leadership, you define positioning, value propositions, and proof points to support system-wide adoption. You’ll craft NHS narratives and international go-to-market strategies, ensuring credible, scalable messaging. This role accelerates product understanding and uptake, contributing to a mission to reduce skin cancer mortality. It’s a chance to influence outcomes across the NHS and international partners through compelling, data-driven storytelling.

Pay / Benefits

• Competitive salary
• Share options package
• Private healthcare
• Company pension incl. salary sacrifice
• 25 days annual leave + 5 days shutdown
• Enhanced parental leave (adoption & foster)

Responsibilities

• Build and maintain core messaging framework across DERM audience platforms
• Define positioning, value propositions, proof points, and claims by product/audience/market
• Develop NHS narratives for product transitions and adoption pathways
• Shape international expansion positioning with commercial leadership
• Define market-entry positioning for priority international markets
• Create and govern claims library with Medical Director/Research teams
• Collaborate with Clinical/Innovation teams to leverage forthcoming evidence
• Develop Sales Enablement framework: battle cards, decks, briefs, objections
• Lead go-to-market processes for new products and updates (launch playbooks)
• Brief Marketing on content requirements to ensure campaign consistency
• Measure impact on win rate, sales cycle, enablement adoption, and launch readiness
• Ensure integrated messaging and enablement at product launches
• Gather and translate win/loss insights into updated messaging and materials
• Maintain alignment across product, marketing, and commercial teams

Key requirements

• Proven track record owning positioning and messaging for complex B2B products in multi-market, multi-audience environments
• Healthcare/medtech or clinical SaaS experience preferred
• Ability to synthesize market, customer, and competitive intelligence into differentiating positioning
• Experience running structured win/loss analyses and translating findings into messaging and enablement
• Strong cross-functional collaboration between product, commercial, and marketing teams
• End-to-end GTM ownership across launch lifecycle
• Ability to manage conflicting priorities across functions/products
• Proficiency with HubSpot reporting/attribution (or Salesforce) to measure impact
• AI literacy and use of AI tools for intelligence, research, and content development
• Comfort with prompt engineering for rapid, on-brand content
• Knowledge of launches, procurement, and healthcare/regulatory considerations in multiple geographies

• Strategic thinker
• Strong cross-functional communicator
• Commercially focused with results orientation
• HubSpot (or Salesforce)
• AI-enabled market research and content tooling
• Prompt engineering for content development

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