Senior Manager, Brand Marketing

Overview

In this role, you will shape and codify the brand of a next blockbuster sports IP, guiding its mission, vision, and market positioning. You’ll lead global branding efforts, establish a distinctive POV on sport culture, and align cross-functional teams to deliver industry-defining campaigns. You will partner with insights, studios, and partners to grow audiences worldwide and translate brand strategy into local-market execution. This is a high-impact leadership role at a studio building a pioneering sports franchise.

Responsibilities

• Shape long-term brand strategy and franchise positioning
• Define global identity, tone-of-voice, and behaviors for consistent player experience
• Develop evergreen audience segmentation and advocate for audience needs
• Monitor trends to keep the franchise aligned with market shifts
• Lead priority market strategy, global-local brand execution, and product integration
• Oversee brand-defining campaigns with internal and agency partners
• Collaborate on authentic in-game brand integrations and marketing plans
• Lead cross-functional collaboration and feedback loops across geography
• Manage a two-person team and mentor broader marketing staff
• Establish and enforce global brand guidelines and oversee brand budget

Key requirements

• Brand marketing experience at senior level, with cultural influence
• Ability to align stakeholders and drive executive decisions
• Global experience with regional nuance
• Growth mindset and solution-oriented approach
• World-class communication skills to inspire diverse audiences
• Agile and adaptable in fast-changing environments
• Collaborative team player with cross-functional impact
• Deep passion for sports and culture across global and local contexts

• strong communication
• leadership
• strategic thinking
• brand strategy
• campaign development
• agency management

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