Senior Marketing Analyst

Overview

As Senior Marketing Analyst, you act as the analytical backbone of DAZN’s Central Marketing team, turning complex marketing and customer data into actionable insight to shape budget decisions, campaigns, and channel performance. You own the reporting infrastructure and partner with performance marketing, brand, and data engineering to ensure decisions are grounded in reliable data. You blend technical fluency with marketing metrics know-how to advise senior stakeholders on what the numbers mean and the actions they warrant. You will drive data-driven decision making across markets, metrics, and governance.

Pay / Benefits

• private medical insurance
• pension contributions up to 5%
• 25 days’ annual leave (increasing with service)
• enhanced parental leave
• electric vehicle benefit option
• learning and development resources

Responsibilities

• Design, build, and maintain dashboards and reporting suites in Looker for marketing performance data
• Write and optimise complex SQL queries in Snowflake to extract, transform, and model data
• Use Deepnote (or similar notebook environments) for deep-dive analysis and repeatable analytical workflows
• Query and interpret GA4 export data in BigQuery to support measurement, attribution, and behavioural analysis
• Build and maintain Excel-based models and stakeholder-ready outputs
• Collaborate with performance marketing, brand, and CRM teams to define and track metrics like CAC, ROAS, CPA, LTV, conversion rates
• Translate business questions into structured analyses and present findings to non-technical stakeholders including senior leadership
• Support budget planning and allocation with data-driven modelling across markets and channels
• Maintain data governance standards for marketing datasets, including metric definitions and data lineage
• Identify opportunities to automate recurring reporting and improve analytics efficiency
• Collaborate with data engineering to influence the underlying data model for marketing reporting
• Mentor junior analysts on SQL, dashboarding, and analytical rigour

Key requirements

• Strong Looker skills with LookML fluency or the ability to develop LookML on the job
• Strong Snowflake proficiency with efficient SQL on large datasets and awareness of warehouse performance and cost
• Experience with Deepnote or similar notebook tools for Python/SQL analysis
• Working knowledge of Google Analytics and Excel
• Solid grounding in marketing metrics and measurement frameworks across paid, owned, and earned channels
• Ability to communicate technical findings to non-technical stakeholders including senior leadership
• Experience in fast-paced, multi-market organisations is a plus (media, streaming, sports/entertainment)
• Comfort balancing competing stakeholder priorities and managing ambiguity

• Stakeholder communication
• Cross-functional collaboration
• Analytical rigour
• Looker/LookML
• Snowflake SQL
• GA4 and BigQuery

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