Senior SEO Executive – Sports Direct EU

Overview

As Senior SEO Executive you will shape and execute the EU SEO strategy to grow organic traffic and revenue for Sports Direct sites. You’ll work with the UK SEO Lead and external partners to prioritise high-impact projects and optimise performance across markets. You will lead localisation-informed content plans and monitor KPIs to drive scalable growth. This role offers collaboration across marketing and ecommerce within a forward-thinking retail group famous for fearless, fast-paced execution.

Pay / Benefits

• Frasers Champion
• Retail Reconnect
• Fearless 1200
• Frasers Fit
• Retail Trust

Responsibilities

• Execute the EU SEO roadmap in collaboration with the SEO Lead, prioritising impactful initiatives
• Identify and fix site-wide technical SEO issues affecting crawl, indexation, and performance across European sites
• Leverage local keyword insights to guide multilingual content plans and localisation
• Monitor and benchmark SEO KPIs across EU markets and share learnings
• Produce regular performance reports focusing on traffic, rankings, and organic revenue growth
• Analyse search trends to uncover growth opportunities within and across EU markets
• Share industry best practices and new tools with internal teams

Key requirements

• SEO-focused role experience, ideally in ecommerce
• Strong technical SEO skills: architecture, crawlability, indexation, performance optimization
• Experience managing international/multi-language websites, hreflang and geotargeting knowledge
• Experience coordinating with localisation/translation teams to scale content across languages
• Proficient in keyword research, content strategy, and performance analysis for SEO campaigns
• Ability to report on traffic, ROI, and conversion metrics
• Excellent problem-solving & analytical skills with multi-project prioritisation
• Comfortable working with cross-functional/cross-border teams (marketing, ecommerce)
• Solid understanding of web usability and user experience from an SEO perspective

• collaboration across teams
• analytical mindset
• prioritisation and project management
• technical SEO
• site architecture
• crawlability

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