GTM Activation Marketing Manager – Workday Product

Overview

In this role you will lead GTM activation strategy for the Workday Product BU, translating commercial priorities into high-impact, multi-channel campaigns. You’ll collaborate across Sales, Product Marketing, Alliances, and Marketing to drive pipeline, awareness, and conversion while ensuring consistent messaging across the buyer journey. You will optimise campaign performance through data insights, and act as a trusted advisor to internal and external partners. This is a cross-functional, growth-focused marketing leadership role with a strong impact on commercial outcomes.

Responsibilities

• Own and implement integrated campaign activation strategies, plans and budgets for the Workday Product BU
• Create and activate multi-channel campaigns and content to drive brand awareness, demand generation and pipeline acceleration
• Lead cross-functional campaign orchestration across teams to ensure alignment with objectives
• Translate core messaging into activation across emails, landing pages, webinars, nurture flows, and CTAs
• Collaborate with Sales, SDRs and Enablement to launch campaigns and manage pipeline progression
• Own campaign performance reporting and ROI, leveraging data to optimise effectiveness
• Identify co-marketing opportunities with Alliances/Partner Marketing to extend reach
• Provide leadership and governance across GTM activation to ensure consistency and best practice

Key requirements

• Substantial marketing experience at a strategic/management level with proven success
• Experience in B2B campaign activation and multi-channel campaigns
• Ability to develop marketing strategies targeted at key markets
• Experience in driving campaigns that deliver measurable business results and pipeline impact
• Strong experience collaborating with Sales/SDR teams to generate and convert pipeline
• Proficiency with CRM and marketing automation platforms
• Strong communication, influencing and relationship-building skills
• Experience in a matrixed environment and managing multiple campaigns in a fast-paced context
• Excellent interpersonal, verbal and written communication abilities
• Ability to generate ideas aligned to brand and messaging strategy
• Ability to think creatively and work under pressure

• collaboration
• stakeholder management
• communication
• influence
• CRM platforms
• marketing automation platforms

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