Lead, Growth & Demand Generation

Overview

As Manager, Global Growth & Demand Generation, you will drive scalable, full-funnel marketing programs that generate qualified pipeline and revenue for a global B2B portfolio. You’ll lead global and local demand generation, collaborating with Brand Marketing, Sales, and regional teams to shape strategy and performance across markets and brands. You’ll manage a network of digital specialists to optimize campaigns, website conversion, and marketing automation. This role centers on delivering measurable business impact through data-driven, cross-functional execution and continuous improvement. You’ll contribute to a high-growth demand engine aligned with the company’s global objectives.

Pay / Benefits

• Exclusive Travel Discounts
• Career Development
• Vibrant Culture & industry-renowned social events
• Active Hour
• Comprehensive Health Cash Plan
• Financial Wellbeing Support

Responsibilities

• Develop and execute scalable global demand generation strategies aligned to revenue goals
• Lead multi-channel digital campaigns across paid media, email, web, and programmatic channels
• Drive pipeline acceleration and ROI through performance marketing and continuous optimisation
• Own website strategy and CRO initiatives, improving conversion through testing and personalisation
• Build and scale marketing automation and lead nurture programs aligned to buyer journeys
• Partner with Sales and Marketing to define lead scoring, lifecycle management, and handoff processes
• Deliver data-driven insights, owning dashboards, attribution models, and performance reporting
• Oversee SEO and organic growth strategies to complement paid acquisition efforts
• Act as a centre of excellence, sharing best practices, frameworks, and performance benchmarks globally

Key requirements

• 10+ years’ experience in demand generation or digital marketing within B2B or hybrid tech-enabled services
• 5+ years in a leadership role, ideally within a multi-brand or shared services environment
• Proven expertise across paid media, marketing automation, lead nurturing, and performance analytics
• Strong understanding of B2B buyer journeys, lead scoring, lifecycle management, and sales alignment
• Demonstrated success in owning pipeline contribution, campaign ROI, and revenue impact
• Experience working globally across regions, cultures, and time zones
• Proven ability to lead, coach, and influence teams across digital marketing disciplines
• Track record of delivering high-quality campaign execution and operational excellence

• Strategic thinking with commercial acumen
• Excellent communication and stakeholder management
• Highly data-driven with analytical problem-solving mindset
• Paid media
• Marketing automation
• Lead nurturing

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