CRM Marketing Manager

Overview

In this role you will lead customer marketing strategy and execution across multiple Condé Nast brands to grow direct-to-consumer revenue. You’ll plan and deliver full-funnel campaigns across CRM, owned, earned and paid channels, driving acquisition, retention and lifetime value. You’ll collaborate with cross-functional teams to optimise performance, uncover growth opportunities, and provide data-driven guidance to stakeholders. This is a chance to shape how audiences engage with premium brands at scale and across borders.

Pay / Benefits

• Hybrid working and core hours
• 25 days holiday + family/marital leave enhancements
• Bupa Private Healthcare
• Season ticket loans
• Cycle to work
• Employee Assistance programme

Responsibilities

• Define and execute integrated customer marketing plans across subscriptions, memberships and ecommerce products to drive retention and purchases
• Plan full-funnel CRM campaigns across channels and ensure cross-channel integration with partnerships and digital marketing
• Own end-to-end processes including approvals, QA, timelines and budget to hit revenue targets
• Collaborate with Partnerships and Digital Marketing Managers to align strategies and maximise impact
• Analyse performance with data analysts to optimise KPIs, run test-and-learn plans and inform future strategy
• Work with data intelligence team to ensure correct targeting and data setup via the customer data platform
• Guide creative development with internal and external designers to maintain best-in-class assets
• Forecast performance and provide recommendations based on market trends and opportunities
• Present learnings and future plans to stakeholders in a clear, compelling way
• Identify new growth opportunities including emerging channels and partnerships

Key requirements

• Minimum 5 years of CRM-driven campaign management and optimization
• Proven track record delivering integrated marketing strategies for retention and purchase conversion
• Experience leveraging a CDP to optimise campaigns
• Strong understanding of the full marketing mix and cross-channel integration (digital, CRM, print, events)
• Excellent commercial acumen with strong organisational and project management skills
• Collaborative mindset with ability to align cross-functional teams
• Highly analytical with data-driven approach to attribution, DMP integration and analytics processes
• Strong communication and presentation skills and ability to work under pressure
• Attention to detail and proactive, action-oriented mindset

• collaborative
• analytical
• proactive
• CDP (customer data platform)
• data platforms and tools for attribution modeling
• DMP integration

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