Digital Marketing Manager

Overview

In this role you will drive digital marketing for a key segment of high-value clients within a global consultancy. You will contribute to the Growth team, shaping demand generation and performance marketing efforts to scale client acquisition and engagement. You’ll tackle varied, creative challenges across channels and optimize mobile app campaigns using industry tools. This is an opportunity to influence strategic marketing outcomes while collaborating with cross-functional colleagues in a fast-paced environment.

Responsibilities

• Manage and execute digital marketing programs for a key client segment
• Plan and optimize performance marketing, demand generation, and growth initiatives across channels
• Oversee paid media activities (e.g., TikTok, Facebook) and mobile app campaigns
• Leverage analytics and attribution tools to measure impact and optimize ROI
• Collaborate with cross-functional teams to align with business goals
• Utilize tools such as AppsFlyer, Google Optimize, Branch Metrics, and Google Sheets for tracking and optimization

Key requirements

• Experience in Performance Marketing, Demand Generation, Growth Marketing or Paid Media
• Experience in B2B or B2C environments, in-house or agency
• Familiarity with mobile app acquisition and tools listed
• Proven ability to drive results across digital channels

• Creative mindset
• Adaptability
• Cross-functional collaboration
• AppsFlyer
• Google Optimize
• Google Sheets

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