Public Relations Lead

Overview

In this role you will lead VOIS external marketing communications and earned media strategy from London, shaping VOIS’s external voice and driving awareness, credibility and commercial reputation among prospects and customers. You will manage agencies, plan earned media, and develop newsworthy content and thought leadership to enhance visibility. You will collaborate with cross‑functional teams and Vodafone groups to deliver measurable business impact in a global telco context.

Responsibilities

• Develop and execute VOIS external marketing communications and PR strategy targeting prospects and customers
• Determine annual media priorities, campaign focus areas and communications investment recommendations
• Act as senior advisor on earned media and external market positioning
• Manage external communications agency, set priorities and measure performance against KPIs
• Lead annual earned media programme and maintain proactive media activity
• Identify and drive newsworthy content, customer stories and thought leadership opportunities
• Create and commission thought leadership content (articles, reports, by-lines, media materials)
• Build and maintain relationships with key technology, business and industry media
• Develop briefing materials, messaging frameworks, media narratives and spokesperson prep
• Identify and coordinate commentary opportunities aligned to trends and news
• Support executive participation in media opportunities linked to priorities
• Monitor competitor activity and media trends to identify risks and opportunities
• Collaborate with Vodafone Business, Vodafone Group and wider teams to align external messaging
• Coordinate with marketing, digital, commercial and service towers to support business objectives
• Manage communications budgets, agency costs and performance reporting
• Deliver regular reporting on media impact, share of voice, sentiment and outcomes

Key requirements

• Significant experience in public relations and B2B communications, preferably in technology, managed services or telecommunications
• Proven success in developing and executing earned media and thought leadership programmes
• Exceptional writing, editing and content development skills
• Strong media relations with proven ability to secure coverage across UK and international publications
• Ability to build credibility with senior stakeholders and provide strategic communications guidance
• Strong commercial awareness and ability to link communications to business outcomes
• Excellent presentation, planning and project management capabilities
• Independent worker with minimal supervision
• Experience measuring earned media performance and communications effectiveness
• Outstanding English written and verbal communication skills
• Minimum 9+ years’ experience in public relations
• Desirable: LinkedIn advertising programmes

• Stakeholder management
• Excellent written and verbal communication
• Strategic thinking and advisory能力
• Earned media strategy
• Thought leadership content development
• Media relations and journalist engagement

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