Senior Performance Marketing Manager – Luxury Brand

Overview

In this role you will own and execute the paid media strategy to drive customer acquisition for a rapidly growing sports brand. You’ll report to the head of digital and work with cross-functional teams to optimize performance and reduce CAC across multiple channels. You’ll explore new platforms, stay ahead of trends, and help launch and scale new brands with autonomy. This is a hands-on, impact-focused position that blends analytics, creativity and strategic leadership to shape growth.

Pay / Benefits

• Early finish Friday
• Competitive bonus structure
• No micromanagement/autonomy

Responsibilities

• Own and execute paid media strategy across Google, Bing and other platforms
• Manage day-to-day performance of campaigns and optimize CAC
• Develop and expand customer acquisition channels using insights and data
• Research and launch alternative advertising avenues and platforms
• Own the strategy for projects/brands and collaborate with CRM (HubSpot)
• Communicate effectively in a fast-paced team and drive performance-focused decisions
• Leverage Google Analytics to inform optimizations and reporting
• Support paid social efforts as a bonus capability

Key requirements

• Deep knowledge of Paid Media (Google Ads, Bing, display, discovery)
• In-depth knowledge of Google Analytics
• Experience owning the strategy for a project or brand
• Some CRM experience (HubSpot)
• Strong communication and influencing ability
• Comfort working in a fast-paced, performance-driven team
• Analytical mindset with platform expertise
• Creative writer with customer insight skills

• Strong communicator
• Ability to influence others
• Autonomy
• Google Ads
• Bing Ads
• Google Analytics

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