Programs & Publisher Manager, Entertainment – TikTok Content Operations – London

Overview

In this role, you will lead and scale UK-focused partner programs that boost entertainment content growth on TikTok. You’ll oversee program rollout, coordinate with cross-functional teams, and manage a portfolio of publisher partners to improve performance and content quality. You’ll translate industry trends into actionable insights and support content acquisition to broaden content and user experience. This position offers a chance to shape publisher growth and drive strategic initiatives in a fast-paced environment.

Responsibilities

• Execute and manage growth programs for UK entertainment content
• Lead end-to-end project management for programs to optimise impact
• Define and track program metrics; deliver performance insights
• Provide regular performance reporting and drive continuous improvement
• Coordinate with Product and Global Entertainment teams for seamless execution
• Manage budgets and compliance through cross-functional collaboration (Finance, Procurement, Legal, Marketing, etc.)
• Negotiate with external suppliers to ensure deliverables and quality
• Oversee in-app programming for campaigns with strong operational execution
• Liaise with cross-functional teams to improve processes and feature execution
• Manage a portfolio of UK entertainment publishers to drive growth
• Develop partnerships and negotiate contracts with publishers/industry bodies
• Act as UK market expert to translate needs into actionable product and policy insights
• Support content and IP acquisition to broaden content and user experience
• Empower partners to utilise TikTok tools and best practices for better performance
• Engage and support publishers at scale via effective community management

Key requirements

• Proven media experience in partner management, TV/film social content, or similar roles
• Excellent communication and relationship-building skills
• Interest and local knowledge of entertainment and fan content on TikTok

• Communication
• Relationship-building
• Independent work ethic
• Data and metrics analysis
• Understanding of digital content landscape
• Ability to translate insights into actions

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