Business Director

Overview

As Business Director at WPP Production, you drive growth and nurture flagship client partnerships within a global, AI-enabled production network. You will shape cross-functional strategies, lead high-impact client engagements, and guide teams to deliver integrated production solutions. You’ll play a pivotal role in new business pitches and in articulating compelling strategic narratives. This role combines client leadership with a focus on profitability, collaboration, and sustainable growth in a fast-evolving marketing landscape.

Responsibilities

• Support GCMD and GCL to drive agency revenue growth across new business
• Lead organic growth through strong client relationships, strategic direction, and competitive insights
• Cross-sell capabilities to expand offerings for clients
• Collaborate with Commercial Team and Client Operations Director to plan leveraged opportunities and drive client business
• Maintain and execute a client business development plan and contact strategy
• play a key role in new business pitches
• Build trusted client relationships and provide strategic guidance to achieve objectives
• Manage day-to-day client engagement and monitor satisfaction metrics
• Escalate negative feedback and implement corrective actions
• Provide quarterly strategy briefings with GCMD/GCL and align with contractual and commercial considerations
• Provide strategic client insights monthly/quarterly
• Oversee account governance and drive flawless delivery through collaboration with Client Delivery and leadership teams
• Contribute to storytelling and case study content with Global ExCo and WPP Production Marketing Team
• Foster a culture of inclusion, learning, and high performance; hire and retain top talent in partnership with GCMD and GCL
• Use data to inform production conversations and drive sustainable change
• Support financial management, budgets, and forecasting; monitor profitability and contribution margins

Key requirements

• Experience in a client services role within marketing, integrated campaigns/digital agency or consultancy
• Proven ability to grow revenue through strategic and organic means and new business
• Strong business and financial acumen
• Expert client relationship skills across multi-stakeholder environments
• Experience improving or maintaining client satisfaction scores
• Ability to partner across disciplines and networks
• Proven ability to write clear client communications and strategic presentations with storytelling
• Passion for quality work, teams, and business with a learning mindset
• Curiosity and continual learning mindset
• AI proficiency with GenAI and agentic workflows and understanding of their impact on production structures
• Proven consultative, proactive client engagement as a trusted advisor

• strong communication and storytelling
• collaboration and team leadership
• curiosity and adaptability
• GenAI
• Agentic workflows
• marketing technology landscape understanding

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