Content Design

Overview

In this role, you will design clear, user-centered content experiences and advocate for content design best practices. You will lead content work, guide others in content strategy, and contribute to KPIs within services. You’ll work within our Experience Design capability to shape exemplary digital services, collaborating with cross-functional teams to deliver measurable impact. The role focuses on shaping content governance, methodologies, and workshops, not marketing. This is a people-focused role with coaching responsibilities and a chance to influence millions of users.

Responsibilities

• Lead design of user-centered content experiences across defined work areas
• Plan, commission, create and edit digital content across multiple channels
• Develop content strategies and recommendations based on user needs, research and analysis
• Create and maintain style and tone of voice guides
• Contribute to KPI definitions within a service
• Run content workshops and advise on tools and methods
• Produce style, governance and workflow guidelines
• Manage, coach and develop senior team members and wider community
• Communicate effectively at all levels and manage stakeholder expectations
• Demonstrate strong commercial awareness and awareness of content design/strategy trends

Key requirements

• Lead and carry out design of user-centered content experiences
• Expertise in planning, commissioning, creating and editing digital content across channels
• Ability to develop content strategies based on user needs, research and analysis
• Comfort writing style and tone of voice guides
• Able to contribute to KPI definitions within a service
• Experience running content workshops and recommending tools/methods
• Experience producing style, governance and workflow guidelines
• Proven ability in managing, coaching and developing senior staff and wider community
• Strong communication at all levels
• Excellent commercial awareness and stakeholder management
• Strong awareness of content design/strategy trends and best practices

• Strong stakeholder management
• Effective communication
• Coaching and mentoring
• Content design
• Content strategy
• Workshops facilitation

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