Sales Manager

Overview

As Sales Manager for Bristol and Swansea, you lead and develop a small internal sales team and external account managers to hit annual gross profit targets. You will promote core products to targeted markets, coach the team, and translate Brenntag’s strengths into lasting customer relationships. You’ll identify new opportunities and drive them to completion, collaborating with cross-functional colleagues to grow sales. This role combines people leadership with strategic sales execution in a dynamic environment.

Responsibilities

• Manage and develop internal sales team (3) and 3 External Account Managers across sites
• Set weekly targets and review outcomes via one-to-ones; develop Personal Performance Management plans
• Create geographical and account development plans aligned with product strengths
• Prepare individual customer plans for top priorities and conduct joint customer visits for coaching
• Analyze CRM, CGE, and Pivot data to maximise profitability across accounts and products
• Assess and allocate incoming leads for same-day response; manage contracts and call-offs
• Coordinate product campaigns with Product Management (Leeds) and run market condition-driven campaigns
• Ensure price changes are communicated and implemented via PAN/PPG or manually
• Maintain effective CRM usage and cross-department communication for efficient time management
• Provide monthly activity reports to Regional Sales Manager and log customer complaints in the Quality System
• Perform ad-hoc management requests as needed
• Monitor achievement of internal sales budget and maintain professional customer relationships

Key requirements

• Degree education or equivalent
• Experience in a commercial environment with strong analytical and sales skills
• Good knowledge of ERP & CRM systems, Microsoft Word, Excel & PowerPoint

• Coaching and motivation
• People management and leadership
• Strong communication and relationship-building
• ERP systems
• CRM systems
• Microsoft Word

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