Paid Media Manager

Overview

In this role you manage paid media for a key client segment within a global consultancy, reporting to the Head of Growth. You contribute to performance, demand generation and growth initiatives across B2B or B2C programs. You will work on mobile app acquisition and paid social campaigns, leveraging tools to optimize performance at scale. This is a varied, creative role with high impact on client outcomes and career progression.

Pay / Benefits

• additional benefits
• excellent progression opportunities

Responsibilities

• Manage paid media campaigns for a key client segment
• Collaborate with cross-functional teams to drive growth and performance
• Drive mobile app acquisition initiatives and optimize campaigns with relevant tools
• Utilize platforms such as TikTok and Facebook ads to scale reach
• Analyze performance data and provide actionable insights
• Support and contribute to growth strategy and experimentation
• Coordinate with stakeholders reporting to Head of Growth

Key requirements

• Experience in Performance Marketing, Demand Generation, Growth Marketing or Paid Media
• B2B or B2C experience (in-house or agency)
• Experience with mobile app acquisition and tools such as AppsFlyer, BranchMetrics, Google Optimize
• Familiarity with Google Sheets for data tracking and reporting
• Proven ability to run paid social campaigns (TikTok, Facebook)
• Strong analytical and communication skills

• Adaptable
• Creative
• Collaborative
• AppsFlyer
• Google Optimize
• Google Sheets

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