PR Manager

Overview

In this role you will lead the development and execution of PR strategies to support brand growth in the UK automotive market. You will build and manage media relationships, oversee press releases, and coordinate with marketing, product and other functions to deliver integrated communications. You will work with HQ and provide market insights, while managing crisis communications and events. This is a senior, hands-on role within a fast-paced, media-driven environment, offering the opportunity to shape public perception and support business objectives.

Responsibilities

• Develop and execute long-term PR strategies covering product communication, corporate PR, MarCom and other communications activities
• Localize PR solutions aligned with global objectives and market needs
• Coordinate with headquarters to provide market insights, updates and recommendations
• Collaborate with marketing, social media, KOL teams and internal stakeholders on integrated marketing communications projects
• Work with product, network, aftersales and other business functions
• Build and maintain strong relationships with media, journalists and industry stakeholders
• Develop and manage brand, corporate, and product press releases independently and with external agencies
• Support crisis communications including planning and managing major PR issues
• Organise PR events, media activities and company conferences
• Provide project summaries, post-event analysis and market feedback

Key requirements

• Bachelor’s degree or above in Marketing, Communications, Automotive Engineering, Economics, Business Management, or related fields
• 7+ years of relevant experience within PR, communications, media relations, OEMs, or communication agencies
• Proven experience within the automotive sector is essential
• Strong media relationship-building and maintenance capabilities
• Excellent communication, coordination, planning, and execution skills
• Strong ability to manage multiple projects and deliver results in a fast-paced environment
• Understanding or experience working with Chinese companies and brands is advantageous

• strong communication
• coordination
• planning
• media relations
• PR strategy development
• crisis management

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