Portfolio Marketing Director

Overview

As Global Portfolio Marketing Director, you steer the GTM strategy for a $450M multi-vertical B2B portfolio. You align product, sales and lifecycle marketing, shaping propositions and brand across six markets to drive penetration, renewals, and cross-sell. You lead a small team of senior managers, embedding customer insights into scalable, market-ready plans. This role blends strategy, storytelling, and cross-functional leadership to accelerate growth and ensure consistent execution at scale.

Pay / Benefits

• Competitive base salary
• Equity / long-term incentives
• Flexible hybrid working model (3 days in office)
• Private health insurance
• Enhanced pension contribution
• Generous annual leave

Responsibilities

• Translate customer insights into a unified portfolio-level GTM strategy across six markets
• Define ICPs, personas, positioning, and competitive frameworks per vertical and ensure consistency across content and sales
• Lead annual and quarterly GTM planning with cross-functional stakeholders (Product, Commercial Directors, Sales)
• Develop and supervise a portfolio-wide insights programme (VOC, CI, value proof points, win/loss, analyst input)
• Partner with Product Management on product launches and readiness, enabling cross-functional coordination
• Hire, develop and coach a team of 5–6 Senior Marketing Managers and set clear OKRs/KPIs
• Collaborate with Lifecycle teams to translate strategy into acquisition, adoption, cross-sell/upsell, and renewal programs
• Guide content strategy and sales enablement to ensure assets are current and fit-for-purpose
• Represent six market verticals’ insights to global Product and Marketing leadership to influence roadmap
• Balance protection of recurring revenue with acceleration of new revenue through cross-sell and new-logo acquisition

Key requirements

• Solid progressive B2B marketing experience in senior portfolio/product/solutions leadership
• Proven success managing a complex multi-product portfolio at or above $250M revenue
• People-management experience with teams of 4+
• Deep expertise in B2B GTM strategy, positioning, messaging, and launches
• Strong commercial acumen linking marketing to pipeline, revenue and retention metrics
• Experience across multiple markets and ability to navigate cultural/linguistic differences
• Excellent executive communication and storytelling for C-suite and large audiences
• Proficiency with CRM (Salesforce), MAP (Marketo/HubSpot), analytics (Tableau/Power BI), and CMS
• Bachelor’s in Marketing, Business, or related field; MBA advantageous
• Fluency in English; German/French/Dutch/Spanish/Italian desirable

• Collaborative and cross-functional leadership
• Data-driven decision-making
• Strategic storytelling and executive presence
• Salesforce
• Marketo or HubSpot
• Tableau or Power BI

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