Overview
In this role, you will lead regional PR efforts to raise Infor’s brand awareness across EMEA by securing high-quality earned media. You’ll translate complex, technical topics into clear stories, partnering with senior leaders, marketing, and external agencies to amplify Infor’s voice. You’ll shape and execute PR programs that resonate with regional audiences and measure their impact. This is a cross-functional, impact-focused opportunity to influence perception and drive business outcomes in a dynamic tech environment.
Responsibilities
- Execute regional PR initiatives across EMEA with a focus on earned media and brand awareness
- Build and maintain relationships with reporters and publications across the EMEA region to secure media opportunities
- Engage with senior leaders to identify, shape, and elevate technical and industry stories for press coverage
- Develop creative PR approaches to make complex technology topics relevant and appealing to external audiences
- Collaborate with regional marketing teams to support industry and regional campaigns
- Manage and coordinate work with external PR agencies to ensure consistent messaging and delivery
- Track, measure, and report on PR activities and performance metrics in partnership with agencies
- Ensure all communications activities align with Infor and Koch policies and standards
Key requirements
- Experience in PR or communications (agency and/or in house)
- Demonstrated experience securing earned media through established press relationships
- Ability to work directly with senior leaders and translate complex or technical topics into clear media stories
- Strong writing, editing, and storytelling skills in English
- Analytical mindset with experience tracking and reporting PR metrics
- Comfortable working cross functionally and managing multiple stakeholders
- Strong writing and storytelling
- Relationship-building
- Cross-functional collaboration
- PR metrics tracking
- Media outreach and press materials
- Press release writing
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