Global Marketing Senior Director – Content Discoverability

Overview

As Web & Content Discoverability Senior Director, you will shape how BCG’s thought leadership and commercial content are found and trusted across surfaces, including AI-powered discovery. You’ll lead a global, multi-disciplinary team to own the BCG.com roadmap, governance, and GEO/SEO strategy, ensuring measurable impact on business outcomes. This role sits at the intersection of editorial, product, and marketing tech, influencing senior stakeholders and driving scale. You’ll work in a fast-evolving digital environment to cement BCG as a leading voice online.

Responsibilities

• Own the strategic roadmap for BCG.com: architecture, information hierarchy, tagging, and performance
• Define end-to-end content discoverability strategy: traditional SEO, GEO, and underlying tech infra
• Serve as internal authority on discovery technologies, including LLM citation patterns and zero-click trends
• Lead a globally dispersed team across multiple digital disciplines, building a high-performing culture
• Manage a multi-million dollar annual budget with ROI alignment
• Ensure content discoverability governance frameworks, standards, and playbooks across the organization
• Define and track KPIs linking discoverability to commercial outcomes and report to senior leadership
• Oversee web development and publishing workflows, coordinating with Product Owners and engineering

Key requirements

• 15+ years in SEO, web content marketing, and/or digital marketing
• 5+ years in a senior leadership role
• Proven success scaling digital marketing programs around website evolution and content optimization
• Deep expertise in technical SEO, content optimization, structured data, and search algorithm dynamics
• GEO strategies with knowledge of how LLMs surface, cite, and summarize content
• Strong analytical skills with Google Search Console, SEMrush, HubSpot or equivalent
• Experience in global, matrixed organizations; professional services/consulting preferred
• Experience building, managing, and developing high-performing specialist teams
• Product management experience; Scrum is a plus
• Exceptional written and verbal communication; ability to influence senior stakeholders

• Aligns stakeholders around a shared discoverability vision
• Translates technical concepts into plain language for diverse audiences
• Influences senior stakeholders with business value orientation
• Technical SEO
• Generative Engine Optimization (GEO)
• LLM understanding and citation patterns

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