Marketing Program Manager, Prime Video, Prime Video

Overview

As Campaign Marketing Ops Manager, you will drive the core marketing operations for Prime Video, shaping how campaigns are built and optimized at scale. You’ll implement AI-driven solutions and collaborate with multiple partner teams to raise efficiency and impact. You’ll design new workflows, lead strategic initiatives, and ensure consistent, data-driven results across marketing programs. This role offers the opportunity to influence cross-territory campaigns and contribute to customer-centric, innovative entertainment experiences.

Responsibilities

• Own and evolve Campaign Marketing management operations, including AI solution implementation, with partner teams
• Design new approaches and tooling to manage workflows from scratch
• Lead strategic projects with direction, plans, stakeholder alignment and adoption
• Create workflows ensuring seamless collaboration across Marketing Management
• Track, analyze and report results to inform decisions
• Unblock issues, provide escalation management, and advise on trade-offs to meet delivery timelines
• Deep-dive into current processes to propose scalable, time-saving improvements

Key requirements

• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Experience building strategic marketing plans and executing tactically
• Experience building, executing and scaling cross-functional marketing programs

• Cross-functional collaboration
• Data-driven decision making
• Strategic thinking with tactical execution
• AI tooling integration
• Data analytics for marketing
• Marketing operations tooling and workflow automation

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