Country Lead, Business Marketing, UK

Overview

In this role you will lead Reddit’s UK B2B marketing strategy, translating global positioning into locally relevant programs that drive advertiser engagement and revenue. You will partner with UK Sales and cross-functional teams to shape the market narrative, identify growth opportunities, and deliver integrated demand-generation initiatives. The role blends strategy with execution across events, digital campaigns, content, and partnerships to support acquisition, growth, and retention. You’ll articulate UK-specific insights, scale successful programs, and contribute to Reddit’s international growth with a strong emphasis on data-driven decision making and storytelling.

Pay / Benefits

• global benefits programs
• family planning support
• mental health & coaching benefits
• group personal pension with employer match
• private medical and dental scheme
• bike to work scheme

Responsibilities

• Develop and deliver the annual UK marketing plan aligned with local priorities and growth opportunities
• Define the UK market narrative and value proposition tailored for Reddit in the local context
• Prioritise audiences, categories and opportunities using data-backed insights in collaboration with Sales and Revenue Strategy & Operations
• Create and scale UK programs across channels (events, digital, partnerships, content, account-based marketing) to drive demand and pipeline
• Ensure leads are captured, nurtured, and measured with performance insights to inform future investment
• Generate UK-specific research, thought leadership, and product messaging that strengthens advertiser positioning
• Build locally relevant narratives and content, including case studies and category stories
• Lead annual activity to establish Reddit’s industry presence through events and partnerships
• Partner with Communications to develop spokespeople for UK industry conversations
• Own the UK B2B marketing budget, measure pipeline contribution and marketing impact
• Collaborate with cross-functional teams to align regional and global strategies with UK priorities
• Communicate progress and learnings to UK and regional leadership

Key requirements

• 7+ years of B2B marketing experience, preferably in tech, digital media, advertising, or related industries
• Strong understanding of the UK advertising landscape and how brands, agencies, and media platforms operate
• Experience developing and delivering integrated market or regional marketing strategies tied to commercial goals
• Commercially minded with a data-backed approach to linking marketing activity to pipeline, revenue, and growth
• Strong storytelling ability to translate insights into compelling narratives and programmes
• Comfort with setting strategy and executing hands-on to move important work forward
• Excellent collaboration skills to bring together cross-functional teams and senior Sales leaders
• Fluent in English

• collaboration
• storytelling
• data-driven mindset
• demand generation
• integrated marketing programs
• events and partnerships

…