Senior Events Marketing Manager – B2B Conferences – London

Overview

In this role you will lead end-to-end marketing for global B2B tech conferences, driving delegate acquisition and sponsor partnerships. You’ll own multi-channel campaigns and partner ecosystems to scale events in a fast-growing company. You’ll work cross-functionally to maximise registrations, revenue and brand reach, leveraging data to optimise ROI. This is a strategic, high-impact role with clear progression toward senior leadership.

Pay / Benefits

• hybrid work (3 days in office)
• salary up to 55k + 10% bonus
• strong benefits
• career progression opportunities

Responsibilities

• Lead campaigns across email, social, PPC, SEO and media partnerships to drive registrations and revenue
• Own the marketing budget and deliver measurable ROI on every campaign
• Build and nurture partnerships with speakers, sponsors, and media to amplify reach
• Manage the digital presence including website content, analytics, and conversion optimisation
• Create compelling copy that resonates with technical audiences
• Collaborate cross-functionally with sales, production, and external partners

Key requirements

• 5+ years’ experience in B2B events marketing (including large B2B conferences)
• Proven track record of multi-channel campaign delivery
• CRM and email software skills: Salesforce / Pardot / Marketo ideally
• Strong copywriting skills for technical audiences
• Data-driven mindset with excellent analytical abilities
• Confident negotiator with senior stakeholders
• Highly organised, resilient, and results-focused
• Right to work in the UK

• negotiation
• cross-functional collaboration
• organized
• Salesforce
• Pardot
• Marketo

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