Head of Growth Marketing

Overview

In this role you lead Fresha’s global performance marketing strategy across paid search and paid social to drive scalable, data-driven growth for both B2B and B2C. You’ll manage an in-house team, optimize budgets and creative, and partner with Data, Design and Commercial teams to maximise ROI and lifetime value across regions. You’ll identify new growth opportunities and influence senior stakeholders with actionable insights. This is a chance to shape growth for a leading beauty and wellness platform at scale.

Responsibilities

• Lead global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest)
• Manage and develop the in-house team to achieve acquisition and ROI targets for both B2B and B2C
• Forecast and optimise budgets across regions and channels for maximum efficiency and growth
• Partner with Data and Analytics to build dashboards, monitor CAC, LTV and ROAS, and drive optimization
• Collaborate with Design and Influencer Marketing to deliver impactful creative and campaigns
• Present performance results and insights to senior stakeholders to influence strategy and investment
• Identify new growth opportunities across platforms, geographies and audience segments

Key requirements

• 7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social
• Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C)
• Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager
• Demonstrated ability to lead teams and collaborate cross-functionally
• Confident communicator able to present insights to C-suite stakeholders
• Creative, proactive, and motivated by impact

• cross-functional collaboration
• strong communication
• data-driven decision making
• paid search
• paid social
• Google Analytics

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