Brand Marketing Manager, Games

Overview

As Brand Marketing Manager in Future’s Gaming Vertical, you translate high‑level brand strategy into impactful, multi‑channel campaigns for our global gaming brands and events. You own end‑to‑end campaign lifecycles, from planning to delivery and post‑campaign analysis, collaborating with cross‑functional teams. You’ll amplify the reach of our gaming shows and websites and oversee social activity in a fast‑paced environment. If you’re data‑driven, passionate about gaming culture, and excited to turn strategy into tangible results, this is your role.

Pay / Benefits

• Uncapped leave
• Profit share bonus
• Refer a friend rewards
• Wellbeing support (Colleague Assistant Programmes)
• Share Incentive Plan
• Hybrid role (London, Bath or Cardiff)

Responsibilities

• Translate brand strategy into actionable marketing campaigns across channels
• Own end-to-end campaign lifecycle from planning to evaluation
• Deliver promotional campaigns for global gaming shows and websites
• Manage tactical activity across social channels
• Collaborate with cross-functional teams to execute multi‑format marketing initiatives

Key requirements

• Experience in brand marketing, marketing communications, or campaign management (media, publishing, entertainment, or consumer gaming/tech)
• Campaign lifecycle experience: planning, implementing, delivering, evaluating end-to-end campaigns
• Ability to digest high-level brand strategy and translate into practical tactics
• Analytical mindset with comfort using data/analytics tools to measure ROI
• Strong project management skills in fast-paced environments
• Genuine interest in multiformat/PC gaming and gaming culture

• Cross-functional collaboration
• Detail-oriented
• Analytical and data-driven decision making
• Multitasking under pressure
• Google Analytics
• Social analytics

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