Chinese Speaking Digital Marketing Manager

Overview

In this role you will design and lead digital marketing for an international FMCG brand across the UK and Europe, balancing strategic direction with hands-on execution. You’ll own end-to-end campaigns across paid media, social, influencer marketing, and eCommerce, driving growth and measurable outcomes. You will manage budgets, collaborate with internal teams and agencies, and stay ahead of digital trends to boost brand engagement. This is a high-impact position with autonomy in a fast-paced, cross-market environment.

Pay / Benefits

• annual bonus
• hybrid work (2 days in office)
• opportunity to lead strategy across international markets
• autonomy and high-impact role
• career development opportunities
• collaborative working environment

Responsibilities

• Define and execute comprehensive digital marketing strategies aligned with business goals
• Set channel mix across paid media, social, influencer, CRM, and eCommerce
• Identify growth opportunities in UK and European markets
• Plan, run, and optimize multi-channel campaigns with data-driven insights
• Manage digital budgets and ensure ROI aligned with commercial targets
• Lead social media strategy and influencer partnerships from strategy to delivery
• Support D2C/eCommerce growth and oversee CRM strategies (email, lifecycle, segmentation)
• Lead and develop the digital marketing team and coordinate with agencies
• Stay updated on trends and adopt new technologies to improve campaigns

Key requirements

• 6+ years in digital marketing with team management experience
• Proven track record delivering ROI across multi-channel campaigns
• Strong expertise in paid media, social, influencer marketing, and eCommerce
• Experience working on international or multi-market campaigns
• Fluent English (written and spoken); Mandarin or Cantonese strongly preferred

• leadership and people management
• cross-functional collaboration
• data-driven decision making
• paid media planning and optimization
• social media management (Instagram, TikTok, YouTube)
• influencer marketing strategy and execution

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