Digital Strategist (Social & Content)

Overview

In this Digital Strategist role, you shape social and content strategies for B2B and B2C brands, turning complex briefs into clear objectives and actionable plans. You work across client services, design, content and paid media to ensure strategy is translated into creative direction and measurable outcomes. You balance organic and paid considerations, guiding where to invest and how to build audience relationships. Your work helps brands grow, engage and impact customers across social journeys. A strong hook is your ability to turn insight into practical, evidence-based recommendations that drive business impact.

Pay / Benefits

• Unlimited holiday (paid annual leave)
• Free breakfast in the office
• Perkbox – rewards and benefits
• Auto-enrolment pension with up to 8% contribution
• Regular socials and team-building sessions
• Annual salary review, bi-annual performance reviews

Responsibilities

• Lead the development of social and content strategies across a portfolio of B2B and B2C clients
• Translate client briefs into defined objectives, priorities and actionable recommendations
• Develop audience strategies to identify and engage target groups
• Define roles of social channels within the customer journey and advise on focus areas
• Create channel strategies and growth plans for organic and paid social
• Use research, listening, competitor analysis and platform data to inform direction
• Turn strategy into focused creative briefs for designers and content creators
• Partner with Paid Media to ensure organic content and amplification align
• Collaborate with Client Services to maintain alignment and identify value-adds
• Establish measurement frameworks and KPIs mapping to business objectives
• Interpret performance data and advise on next steps beyond reporting
• Present strategies and insights to clients and senior stakeholders
• Mentor Associate Strategists to strengthen analysis and thinking
• Stay informed on platform developments and cultural trends

Key requirements

• 3-5 year’s experience in digital marketing, social media, or content strategy in an agency, consultancy or in-house team
• Grounding in social and content strategy with demonstrable examples
• Ability turning client needs into clear, evidence-based recommendations
• Knowledge of audience growth, channel planning and content distribution
• Consultative mindset focused on listening and questioning
• Experience presenting to marketing teams and senior stakeholders
• Ability to explain thinking clearly without over-theoretical or prescriptive approaches
• Written and presentation expertise to build a convincing strategic narrative
• Experience working with data and interpreting dashboards
• Understanding of how organic, content and paid media work together
• Experience writing briefs that translate strategy into creative direction
• Understanding of the customer journey and business objectives in social/content
• Knowledge of B2B social and content landscape; cross B2B/B2C experience beneficial
• Project management skills and ability to manage deadlines and client needs
• Collaborative mindset across Strategy, Client Services, Design, Content and Paid Media

• Collaborative
• Consultative mindset
• Curiosity about digital trends
• Audience research and social listening
• Competitor analysis and platform data interpretation
• Creative brief writing for design/production

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