Head of Social and PR

Overview

As Head of Social & PR, you will shape how B&Q and TradePoint are perceived across corporate, consumer, social, and influencer channels. You’ll develop a joined-up strategy that ties earned, owned, and creator content into a seamless brand engine, reinforcing reputation while driving growth. You will advise the senior leadership, steer crisis and thought leadership, and lead integrated campaigns that resonate with culture and trends. This role offers visible impact, cross-functional influence, and the chance to set the voice for a leading home improvement retailer.

Pay / Benefits

• Flexible & Hybrid Working
• Career Growth & Development
• Competitive Reward Package
• Colleague Discounts
• Health & Wellbeing Support
• Generous holiday entitlement

Responsibilities

• Define and lead a unified Social, PR & Influencer strategy for B&Q and TradePoint
• Create a clear brand narrative across corporate storytelling and everyday content
• Integrate earned, owned and influencer channels into a single ecosystem
• Protect and shape reputation across media, industry and culture
• Advise senior leadership on communications, risk and reputation
• Own issues and crisis management with clarity and confidence
• Lead thought leadership and executive visibility through media and social presence
• Deliver integrated campaigns that connect PR, social and influencer into standout brand moments
• Set ambition for social media and influencer marketing and scale partnerships
• Lead a multi-disciplinary team and foster a high-performing, collaborative culture
• Manage agency ecosystem, KPIs, and ensure campaigns deliver measurable impact
• Embed communications early in business thinking and align with Kingfisher Group

Key requirements

• Senior leadership experience in social, PR and influencer marketing
• Proven ability to lead cross-functional teams and manage budgets
• Strong stakeholder management with boards and senior leaders
• Track record of delivering integrated, insight-led campaigns
• Crisis management and reputation-building capabilities
• Experience scaling influencer partnerships and creator campaigns
• Excellent storytelling and media relations skills
• Ability to balance creativity with accountability and measurable results
• Experience working across large consumer brands and multi-channel campaigns

• Strategic thinking
• Collaborative leadership
• Influence and executive presence
• Integrated communications strategy
• Social media strategy across TikTok, Instagram, YouTube
• Influencer marketing and creator partnerships

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