Head of Growth Marketing and Lifecycle (NYC or Berlin)

Overview

In this role you will architect and lead Leapsome’s AI-augmented growth engine to scale global demand, pipeline, and customer expansion. You’ll own GTM strategy for SMB and Mid-Market segments and collaborate with Sales, Product, and Customer Success to align initiatives with our HR platform mission. You will build lifecycle programs to maximize long-term adoption and value, while developing a high-performance growth team. This is a chance to shape growth at a category-defining company and drive revenue in North America and EMEA.

Pay / Benefits

• Hybrid work model
• Flexible hours
• 30 vacation days per year
• Parental leave (up to 6 weeks paid)
• Competitive salary and pre-IPO equity
• Health care plans

Responsibilities

• Architect the AI-augmented growth engine across the tech stack to boost efficiency, velocity, and ROI
• Own revenue and pipeline mandate: ensure predictable SAOs and qualified pipeline
• Design market-focused GTM strategies for SMB and Mid-Market segments
• Lead lifecycle programs to unlock upsell opportunities and drive platform adoption
• Collaborate with Sales, Product, and Customer Success to align marketing with roadmap priorities
• Lead and empower a high-performance growth team with a culture of accountability and continuous improvement

Key requirements

• Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
• Proven track record owning pipeline or revenue outcomes
• Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing
• Hands-on AI fluency and experience embedding AI tools into marketing workflows
• Deep understanding of modern growth metrics, attribution models, and experimentation frameworks
• Experience managing multi-million marketing budgets
• Strong cross-functional partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and exec stakeholders
• Leadership experience building and scaling growth teams

• builder mentality with high agency
• curiosity about buyer behavior
• strong execution instincts
• AI-augmented marketing
• predictive lead scoring
• intent-driven prospecting

…