Brand Manager

Overview

In this role you own the Pre-Deco & Hammerite segment in the UK, shaping local strategy and driving activation to deliver sustainable growth. You’ll partner with Sales, Category, and EMEA teams to strengthen brand preference and bring market-relevant innovations. You’ll lead local campaigns, launches, and NPI initiatives, using insights to improve ROI and performance. This is a hands-on, cross-functional leadership role that combines strategic planning with activation excellence to shape the brand’s future.

Responsibilities

• Own and lead the Pre-Deco & Hammerite paint segment locally, driving brand and commercial agenda for market share, growth, and volume
• Develop and deliver the annual local brand plan aligned with mandates and the wider EMEA roadmap
• Collaborate with Sales and Category teams to monitor performance and identify drivers, risks, and opportunities
• Analyze sales, market share, consumer and shopper data to generate actionable insights
• Support forecasting, business planning and performance reviews
• Coordinate cross-functional teams through innovation and launch processes
• Identify growth opportunities via consumer and commercial insight
• Support launch plans, positioning, communications and in-market activation
• Build relationships across Marketing, Sales, Category, Finance, Insights, Supply Chain
• Own local NPI projects on the EMEA roadmap and ensure effective execution of strategic initiatives
• Localise international campaigns to maximize relevance and impact
• Drive campaigns and brand-building activities for visibility and commercial performance
• Maintain accurate product documentation for customers and stakeholders
• Evaluate campaign and NPI performance to improve ROI
• Lead assortment mix analysis and manage local portfolio and product mix
• Lead local execution of operating and commercial plans, activations, and complexity reduction initiatives
• Share market opportunities and insights with EMEA teams
• Lead local activation excellence and commercial success of campaigns

Key requirements

• Degree-level qualification in Marketing, Business, or related field
• Experience in brand building/marketing roles at assistant brand manager level
• Strong data and analytical skills with ability to evaluate performance and drive actions
• Growth mindset with proactive opportunity identification and continuous improvement
• Proven project management and implementation experience with strong organizational skills
• Strong communication and presentation skills with ability to influence stakeholders

• commercially minded
• strategic thinking with hands-on execution
• curiosity about market dynamics and customer needs
• data analysis
• forecasting and planning
• NPI and launch planning

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