Senior Media Planner

Overview

As Senior Media Planner, you will translate regional media strategy into actionable plans for paid channels, starting with Meta, TikTok, and Snap. You’ll collaborate with regional teams and the India-based buying group to ensure timely, compliant executions aligned with Adobe’s standards. You’ll bring Adobe’s adtech into planning and drive tagging, QA, and performance optimization. This is an opportunity to shape Adobe’s in-house media planning approach and contribute to a scalable, AI-driven advertising engine.

Pay / Benefits

• comprehensive benefits programs

Responsibilities

• Develop tactical media plans for assigned channels (Meta, TikTok, Snap) including audience targeting, budget allocation, flighting and placements
• Maintain alignment with regional strategy on day-to-day channel execution
• Apply platform-specific guidelines and stay current on ad products, targeting capabilities, and measurement tools
• Collaborate with India-based media-buying team to hand off plans for execution and resolve blockers
• Incorporate Adobe adtech (GenPem, AEP, RTCDP) into plans where appropriate
• Ensure campaigns are tagged, organized, and QA’d to Ops standards before buy desk
• Work with regional strategy leads to understand local nuances while adhering to global standards
• Review campaign performance with analysts and translate findings into optimization recommendations
• Identify trends and opportunities in performance, platform changes, or data sharing and report to leadership
• Develop a standardized media planning process for quarterly planning and test/beta opportunities with major platforms

Key requirements

• 5+ years in digital advertising or media planning/buying
• Hands-on experience with Meta, TikTok, or Snap
• Strong knowledge of platform ad managers, targeting tools, and campaign measurement
• Experience managing multi-area activations across countries and languages
• Track record of performance-focused paid social campaigns
• Ability to translate strategic briefs into executable media plans
• Clear communication across regional and offshore teams while maintaining global standards
• Strong attention to detail with QA, tagging, and documentation

• cross-functional collaboration
• clear communication
• attention to detail
• platform ad managers (Meta, TikTok, Snap)
• audience targeting tools
• campaign measurement tools

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