Product Marketing Director – EZRA

Overview

As Director of Product Marketing, you will build Ezra’s PMM function from the ground up and shape a globally consistent product narrative. You will own product positioning, audience architecture, and the AI-enabled value story for enterprise buyers, while aligning regional GTM with global strategy. This hands-on leader will enable the Sales team with compelling enablement and drive revenue impact through clear articulation of product value. You’ll partner with Product, Sales, and Marketing to scale across a multi-product ecosystem and guide the company through its AI evolution.

Pay / Benefits

• world-class coach
• charity days
• learning budget
• weekly wellbeing hour
• regional benefits to fit location
• welcoming, inclusive culture

Responsibilities

• Build and scale the PMM function, including operating model, processes, and foundational frameworks
• Own product positioning, architecture, audience segments, buyer problems, and differentiators across the portfolio
• Lead GTM for new products/features: launch briefs, ICPs, packaging input, cross-functional readiness
• Create and maintain a sales enablement suite (narratives, talk tracks, battlecards, demos)
• Define and govern the AI narrative for enterprise value while protecting premium human coaching positioning
• Manage global-regional PMM alignment with room for local adaptation
• Hire and develop a PMM to support delivery and grow the team
• Own commercial accountability for PMM’s revenue contribution and track key metrics (pipeline, win rates, velocity)

Key requirements

• 8–12+ years in product marketing, with enterprise B2B SaaS or platform experience
• Proven ability to build a PMM function from scratch
• Deep PMM competency: positioning, launches, sales enablement, messaging, storytelling
• Experience partnering with Product, Sales, and senior leadership to influence strategy
• Strong writing and synthesis skills (artefacts, one-pagers, briefs, battlecards)
• Experience managing multi-product portfolios with coherent architecture and prioritization
• Comfort with ambiguity and building structured processes from the ground up
• PMM training or certification (PMM Alliance, Reforge, Pragmatic Institute)
• Ideally: HR tech/L&D/talent/coaching exposure; ideally: AI-enabled GTM experience

• strong communication and storytelling
• strategic collaboration with cross-functional teams
• ability to influence senior leadership
• product positioning
• launch execution
• sales enablement

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