Urban Outfitters PR & Advocacy Manager

Overview

As Brand Communications Manager you will safeguard and shape URBN’s earned and organic communications. You will partner with the talent team to evolve PR/talent strategies and storytelling that reinforce URBN’s brand identity. You’ll manage relationships with media, communities, and influencers, ensuring timely, impactful narratives. You’ll mentor the team, oversee budgets, and steer crisis and safeguarding responses. This role sits at the heart of brand-building across channels, aligning with youth-focused culture and business objectives.

Pay / Benefits

• Flexible start and finish times
• Bring your dog to work
• Employee Assistance program
• Fully equipped gym and wellness room; 50% external gym discount
• Private Medical Insurance
• Up to 40% staff discount across URBN brands

Responsibilities

• Act as brand guardian for earned communications across PR, advocacy and influencer output
• Translate business objectives into best-practice PR strategies
• Build and maintain relationships with media, communities, and networks
• Oversee PR calendars and storytelling to target the right audiences at the right time
• Collaborate with brand creative teams on employee advocacy programs
• Write press materials and pitch seasonal stories
• Concept and activate PR events; support influencer activations with talent team
• Support Head of Department with brand safeguarding and crisis communications
• Oversee team budget

Key requirements

• Experience in PR/comms/influencer environments (in-house or agency)
• Proven track record in internal and external advocacy programs
• Ability to mentor and manage direct reports
• Creative problem-solving and initiative
• Insights-driven with focus on youth culture and customer mindset shifts
• Up-to-date with AI trends and growth opportunities (AIO)
• Ability to manage multiple projects reactively and collaborate across teams

• collaborative
• adaptable
• strategic thinking
• PR and media relations
• influencer management
• crisis communications

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