Social Media Manager

Overview

As Social Media Manager, you will own Busuu’s organic social presence and grow it into a major growth channel. You’ll lead a creator-led content pillar, anchored on long-form video and repurposed across platforms, while collaborating with cross-functional teams. You’ll manage both B2C and B2B audiences and leverage AI to increase quality and speed. This is a hands-on, strategic role focused on testing, learning, and scaling impact with autonomy.

Pay / Benefits

• private health insurance
• flexible working hours and hybrid model
• 2 free lunches per week
• training budget for career growth
• team social events and a collaborative culture
• inclusive, voice-friendly workplace

Responsibilities

• Define and execute organic social strategy for B2C and B2B across priority platforms (TikTok, Instagram, YouTube, LinkedIn, etc.)
• Own the end-to-end content calendar including edutainment, storytelling, product moments, and reactive posts
• Collaborate with SEO to build evergreen assets that improve search visibility and AI assistant results
• Partner with Performance Marketing to translate organic learnings into paid investments
• Build the creator-led content engine with long-form video as anchor, plus short-form cuts and assets across platforms
• Concept, shoot and edit content, coordinating with editors, freelancers and production partners
• Direct on-camera talent and creators, and represent the tone and idea when needed
• Lead the Community Manager and Influencer Manager relationships, selecting partners and guiding community interaction
• Develop a repeatable creator/UGC pipeline across key markets and report ROI of partnerships
• Run a testing habit: hypothesize, test, learn, and scale successful concepts
• Own social reporting on engagement, growth, and downstream metrics, advocating where to double down or stop
• Create scalable systems to multiply successful outputs without reducing quality
• Manage multiple shoots, creators, platforms, and stakeholders with strong project management
• Leverage AI daily to raise output quality and speed and build automation where possible
• Oversee creator/influencer partnerships from sourcing to reporting
• Preferably bring paid social experience and collaboration with Performance Marketing
• Demonstrate genuine interest in language learning and adapt messaging for diverse audiences
• Maintain excellent written English and tone; stay current with social trends

Key requirements

• 3-5 years of experience running organic social for a brand with a global audience
• Portfolio of produced content with performance results
• Strong short-form and long-form video instincts and ability to brief editors
• Comfortable on camera and able to present when required
• Analytically strong with a data-driven, test-and-learn mindset
• Excellent project management for multiple shoots and stakeholders
• AI fluency and interest in building automation and systems
• Experience running creator/influencer partnerships from sourcing to reporting
• Nice-to-have: paid social experience and collaboration with Performance Marketing
• Genuine interest in language learning; additional languages a plus
• Excellent written English and tone
• High-energy, proactive attitude with willingness to navigate ambiguity
• Very aware of current social trends and online presence

• strong communication
• collaboration across cross-functional teams
• data-driven decision making
• long-form and short-form video production
• editing briefs and briefing editors
• on-camera direction

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