Paid Media Lead

Overview

As a Paid Media Lead at Wiser, you own high-value campaigns, setting strategy, activation, and performance across global clients. You’ll lead senior client relationships and collaborate with cross-functional teams to deliver exceptional results. This role is hands-on and influential, shaping campaigns and contributing to business growth. You’ll thrive in a fast-paced, high-performance culture that values ownership and clear, data-driven decisions.

Pay / Benefits

• Happiness team and office perks
• Culture calendar and social activities
• Hotel-worthy breakfast and beverage options
• Generous holiday and festive closures
• WFA – Work from Anywhere policy
• Learning & development through Wiser Way days (various trainings) — including leadership sessions and practical skills

Responsibilities

• Lead delivery of the most complex, high-value campaigns for global clients
• Own end-to-end paid media strategy, activation, optimization, and reporting
• Act as the senior day-to-day contact for key client stakeholders
• Collaborate with Account Directors and Project Managers to meet briefs and deadlines
• Partner with Creative teams to shape and optimize campaign assets
• Use performance data to inform decisions and recommendations
• Troubleshoot complex campaign challenges and bring in needed expertise
• Support pitches and new business with senior campaign input and media know-how
• Contribute to best-practice development and raise quality across the team

Key requirements

• 7+ years’ experience delivering paid media or recruitment marketing campaigns
• Proven experience managing complex, high-budget campaigns across multiple markets
• Strong strategic thinking linking campaign performance to business objectives
• Confident senior client presence and ability to influence stakeholders
• Hands-on experience with LinkedIn, Meta, TikTok, Google Display, and YouTube
• Excellent attention to detail and high quality standards
• Ability to work autonomously under pressure
• Solid understanding of paid media landscape and trends
• Bonus: experience in employer branding or recruitment marketing

• Strong strategic thinking
• Excellent communication and client-facing skills
• Autonomy and ownership
• LinkedIn
• Meta (Facebook)
• TikTok

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