Social Media & Channel Manager

Overview

In this role you will lead the council’s social media and digital channel strategy to engage residents and support council priorities. You will develop evidence-based engagement plans, govern cross-departmental content, and grow audiences through multi-channel campaigns. You’ll work with the Communications and Campaigns service to deliver timely, relevant content and optimize user journeys across channels. This is a high-impact, resident-focused role in a digitally driven, ambitious borough.

Responsibilities

• Maintain and enhance the council’s reputation through audience-aware social media activity
• Develop high-quality digital engagement plans aligned with council priorities
• Manage the Social Media Officer and influence cross-organisational content delivery
• Establish governance, toolkits, and one-council policies for social media, newsletters, and channels
• Collaborate with digital team to connect engagement content with web experiences to support resident outcomes

Key requirements

• Extensive experience across diverse social media channels and strategy development
• Experience managing social media communities and growing them
• Experience driving a multichannel ecosystem using data analytics and scheduling tools
• Experience creating video and infographics for digital platforms and distribution
• Experience planning and delivering paid social media campaigns and paid search (PPC)
• Experience delivering integrated communications strategies and activities
• Experience developing governance and QA mechanisms, audits, and communities of practice
• Experience briefing senior managers/elected members on communications matters
• Experience targeting audiences and designing digital campaigns that inform and motivate
• Knowledge of website analytics and Google Adwords; ability to optimize landing pages/user funnels

• Excellent written communication
• Strong oral communication and relationship-building at all levels
• Attention to detail
• Social media strategy and channel management
• Audience analysis and data-driven decision making
• Video and infographic creation for digital platforms

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