Search and Online Merchandising Manager

Overview

In this role you drive digital optimization to enhance product discovery and personalise the shopper journey across multiple brands. You’ll shape on-site search and merchandising strategies within a data-driven, omnichannel context and collaborate with cross-functional teams to deliver measurable performance improvements. You’ll lead an optimisation team, partner with vendors, and influence experiments and data insights to prioritise high-impact changes. This is a strategic, impact-focused opportunity within Frasers Group’s digital roadmap.

Pay / Benefits

• Frasers Champion
• Retail Reconnect
• Fearless 1200
• Frasers Fit
• Retail Trust

Responsibilities

• Support digital optimisation lead on a product discoverability roadmap
• Drive the vision for onsite search optimisation across fascias to meet business goals
• Oversee data-driven, customer-centric merchandising strategies
• Contribute to and manage digital projects from concept to delivery from an optimisation perspective
• Collaborate with CDP team to enhance 1:1 personalisation using customer data
• Lead cross-functional efforts to optimise customer experiences during trade events and key initiatives
• Manage day-to-day relationships with search and merchandising vendors
• Mentor the optimisation team to foster innovation and excellence
• Coordinate with experimentation team to run best-in-class AB testing on search and merch platforms
• Utilise data insights to identify pain points and prioritise changes in the roadmap
• Oversee weekly trade reporting and communicate progress to stakeholders
• Establish a culture of continuous improvement in optimisation processes

Key requirements

• Proven experience in a digital optimisation role
• Strong leadership and team management skills
• Data-driven strategy development and translation into actionable plans
• Expertise in onsite search optimisation and merchandising tools (Algolia; Attraqt)
• Excellent analytical skills with experience in AB testing and data interpretation
• Strong project management abilities across multiple initiatives
• Exceptional communication and stakeholder management skills
• Experience with analytical tools (GA; ContentSquare)
• Experience managing day-to-day relationships with third-party tools

• leadership
• communication
• stakeholder management
• onsite search optimisation
• merchandising tools (Algolia, Attraqt)
• A/B testing

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