Customer Account Manager – New Business

Overview

In this role you represent Bacardi in the On Trade, building strong customer relationships and driving growth through new business and expanded distribution. You will orchestrate brand plans, executions and events in collaboration with Marketing and brand ambassadors to bring our products to life for consumers. The position blends sales, activation, and cross-functional collaboration to deliver measurable performance and consumer-focused outcomes. You will operate in a fast-paced, relationship-driven environment, shaping brand presence and driving ROI across your area.

Pay / Benefits

• Competitive pay package
• Holiday/Paid time off with extra days
• Retirement/Pension plan
• Health & wellbeing benefits
• Employee assistance programs
• Inclusive leave policies

Responsibilities

• Develop and manage 360-degree account plans with prioritized customers
• Deliver best-in-class commercial brand plans and share best practices
• Achieve selling metrics: distribution, outlet visibility, new business, promotions and financial targets
• Lead outlet execution and implementation of brand activations
• Win new business, retain and grow existing customers
• Collaborate with Marketing and Brand Ambassadors for events and activations
• Maintain regular contact with wholesale partners to grow portfolio
• Work with Field Sales Execution, Sales Planning, Finance and Marketing to meet KPI targets
• Analyze promotional activities and budgets with ROI considerations
• Inspire colleagues to raise executional excellence and improve customer management

Key requirements

• Sales experience in FMCG preferred
• On/Off Trade management in spirits/beverage is advantageous
• Track record of performance and delivering results
• Strong networking, interpersonal and communication skills
• Analytical, planning and time management abilities
• Active listening and strong presentation skills
• Creative thinking and problem-solving

• Pro-active
• Goal-oriented
• People-oriented relationship builder
• Analytical skills
• Planning and budgeting/ROI analysis
• Sales analytics and performance tracking

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