Digital Marketing Architecture – Docklands London

Overview

In this senior role, you will lead the online marketing strategy for a Docklands bank, acting as a techno-functional Business Digital Architect. You will shape digital marketing architecture to drive engagement, conversions, and new revenue streams from a large customer base. You’ll collaborate with stakeholders to define a holistic strategy, leveraging DMPs, CRM tooling, and multi-channel channels. This is an opportunity to influence the digital agenda and revenue growth in a banking context.

Pay / Benefits

• salary circa 100K
• benefits

Responsibilities

• Develop and align digital marketing strategy to boost engagement and conversion
• Integrate components to deliver digital marketing solutions (databases, sites, tracking, multi-device targeting)
• Create targeted marketing solutions via 3rd-party channels and social media
• Articulate a holistic digital marketing strategy to support growth and revenue targets
• Utilize Marketing Cloud and DMP platforms (Krux, BlueKai) and ad server tech
• Assess DMP data segments and providers relevant to UK banking market
• Define business use cases and data onboarding/mapping across 1st, 2nd, 3rd party data
• Develop audience strategy recommendations to understand the consumer base
• Evaluate current DMP offerings and data marketplace landscape in the UK
• Experience with inventory management and data-targeting/advertising platforms
• Communicate requirements and align stakeholders on digital marketing initiatives

Key requirements

• Senior level expertise (7–10+ years) in online digital marketing architecture
• Technology-enabled marketing leadership with ability to work with CRM and real-time intelligence
• Experience integrating digital marketing components and consumer data across channels
• Proven ability to define compelling digital marketing strategy to support growth and revenue
• Knowledge of DMP platforms (Krux, BlueKai) and ad server technologies (OpenX, SAS Ad Server, Adobe T&T)
• Knowledge of UK banking/financial domain data providers and segmentation
• Experience with data onboarding, audience segmentation, and cross-channel marketing
• Ability to articulate business use cases and drive revenue opportunities

• Stakeholder engagement
• Strategic thinking
• Cross-functional collaboration
• Marketing cloud technologies
• DMP platforms (Krux, BlueKai)
• Ad servers (OpenX, SAS Ad Server, Adobe T&T)

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