Growth Analytics Lead – MMM/Measurement

Overview

In this role you lead Growth Analytics to maximise client ROI from marketing investments. You will manage senior client relationships, oversee analytics projects and forecasting, and shape the agency’s analytics proposition. You’ll work across MMM, experimentation, and brand equity modelling to deliver impactful insights that influence client decisions. This role combines leadership, business development, and hands-on analytics in a fast-growing environment that values collaboration and innovation.

Pay / Benefits

• learning & development focus
• collaborative culture
• data governance and transparency
• fast-growing agency environment

Responsibilities

• Lead senior client relationships and advise on measurement strategy to optimise investments
• Apply measurement frameworks including MMM, experimentation and brand equity modelling in client engagements
• Manage analytics projects with multiple stakeholders to exceed expectations
• Identify upsell opportunities for OM & Hearts analytics solutions and achieve financial targets
• Develop and evangelise the analytics proposition internally, with clients and the industry
• Lead and develop a team of growth analytics directors and ensure their targets are met
• Contribute to new business pitches with confident, senior-level presentations
• Act as a role model within the senior leadership team and support agency initiatives
• Speak confidently about marketing analysis, data science, MMM and effectiveness theory

Key requirements

• Experience leading consultative analytics teams
• Strong client management and relationship-building skills
• Experience implementing measurement frameworks, MMM, experimentation and brand equity modelling
• Commercial acumen with ability to upsell services and achieve financial targets
• Ability to lead new business pitches and present to senior audiences
• Background in marketing analytics and data science with depth in at least one area

• Consultative communication
• Commercial awareness
• Leadership and team development
• MMM (Marketing Mix Modelling)
• Experimentation design and analysis
• Brand equity modelling

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