Senior Sales Manager – Groups & MICE – St. Pancras London Autograph Collection

Overview

In this role you drive revenue within the Groups and MICE segment for the Autograph Collection hotel, leading the sales strategy and collaborating with cross-functional teams and Marriott sales channels. You build long-term, value-based relationships with corporate and third-party clients, identify new opportunities, and ensure excellent delivery from inquiry to event execution. You work closely with events, operations, and revenue teams to optimize profitability and guest experience. This is a high-impact, growth-focused leadership position within the commercial team.

Responsibilities

• Solicit and manage group and MICE business to hit revenue goals
• Develop and maintain long-term client relationships and manage key accounts
• Collaborate with Events, Operations, and Revenue Management to ensure seamless event delivery
• Utilize Marriott sales channels (Market Sales Offices, GSO) and electronic leads; manage leads in Opera S&C and SFA
• Prepare and execute sales plans, conduct site visits, presentations, and RFx processes
• Maintain accurate CRM data, forecasts, and reporting in Marriott systems
• Ensure accurate contracts and documentation; support budgeting and cost control
• Participate in trade shows, fam trips, and industry activities to generate new business
• Provide exceptional guest experience through clear communication with clients and internal teams
• Support training, onboarding, and development of team members
• Track performance against KPIs including room nights, revenue, and account production
• Coordinate with Marketing on promotions targeting entertainment clients
• Assist in price strategy in collaboration with Revenue Management
• Contribute to departmental strategy and budgeting processes
• Ensure adherence to Marriott policies and brand standards

Key requirements

• Experience in sales management within Groups/MICE or hotel industry
• Strong relationship-building and client management capabilities
• Familiarity with Marriott sales processes and systems
• Ability to analyze market trends and adjust strategies
• Excellent communication and cross-functional collaboration skills
• Proven track record of meeting or exceeding revenue targets
• Willingness to travel for site visits and industry events

• Collaborative
• customer-centric
• proactive
• Opera S&C
• SFA
• CVENT

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