Social Media Manager

Overview

In this role you will drive brand growth for an established online fashion brand by expanding its social presence across platforms. You will lead content creation, influencer activity, and CRM-driven interactions, reporting to the Marketing Director. You’ll optimize campaigns to boost brand awareness and ROI while shaping the brand’s social narrative. This is a hands-on opportunity to build a creative, cross-functional team around an ambitious fashion eCommerce brand.

Responsibilities

• Develop action plans to grow followers and engagement via the brand content calendar and latest styles
• Create and manage content for organic and paid posts, PR, eCommerce, and social sites
• Develop & manage Brand Influencer Marketing strategy and assets
• Provide ongoing briefings to the customer care team on launches and CRM activity for Hair categories
• Analyze and report on campaign performance, visitor habits and behavior
• Assess and control the effectiveness of product spend and social budget
• Collaborate with the Marketing Director and lead content creation across channels

Key requirements

• Proven hands-on experience driving ROI across paid social
• Bachelor or equivalent degree level
• 2–3 years of experience as a social media/Marketing Manager in an ecommerce fashion brand
• Strong management skills and passion for fashion

• Organised, planning and prioritisation
• Entrepreneurial mindset
• Creative thinker with a proactive attitude
• Paid social ROI optimization
• Content creation and management
• Brand Influencer Marketing

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