Events & Partner Marketing Manager

Overview

In this role you drive high-impact events and partner campaigns to build brand credibility and generate qualified leads. You will own end-to-end event execution and coordinate cross-functional teams to align with GTM objectives. You’ll develop compelling assets and oversee post-event follow-up, ensuring measurable impact on pipeline. This position offers the opportunity to shape the company’s partner and events strategy in a growth-focused, B2B environment.

Responsibilities

• Own the events calendar and end-to-end execution (planning, logistics, on-site, post-event follow-up)
• Create structured event plans with objectives, ICP, messaging, budget, timelines, and success metrics
• Coordinate internal stakeholders and external vendors/agencies to ensure flawless delivery
• Develop and run integrated event marketing campaigns (pre-, onsite, post-) to drive registrations and meetings
• Manage event operations and data flows (lead capture, attendee lists, scheduling, post-event nurture) in collaboration with Digital/Marketing Operations
• Design and run partner co-marketing programmes (joint events, content, email/social, paid activities) with Tier 1 partners
• Define and track event and partner KPIs; produce post-event reviews and performance reports
• Create reusable event and partner marketing assets ensuring consistent brand and messaging across touchpoints

Key requirements

• 1–3 years’ experience in event marketing in a B2B environment
• hands-on ownership of event logistics and campaign delivery
• proven track record coordinating cross-functional stakeholders and managing external vendors/agencies
• strong project management skills (timelines, budgets, risks, execution)
• confident communicator and collaborator with Sales and international teams
• comfortable tracking performance and reporting on event/partner ROI (leads, opportunities, pipeline)
• strong written communication for creating event/partner communications and assets
• experience supporting/running partner co-marketing programmes (beneficial)
• familiarity with CRM/marketing automation tools (e.g. HubSpot) and basic UTM tracking (beneficial)

• strong communication
• collaboration with cross-functional teams
• proactive problem solving
• HubSpot
• CRM/marketing automation
• UTM tracking

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