Senior Business Development Manager – Betting & Gaming Media (Europe)

Overview

In this senior, hunter-led role you drive direct programmatic revenue with Tier 1 and Tier 2 sportsbooks and casino groups across Europe. You’ll manage end-to-end sales, from outreach to deal closure, leveraging Genius Sports’ data and live signals to deliver measurable outcomes. You work closely with client stakeholders and internal teams to tailor programmatic solutions across video, display, in-app and DOOH. Your impact spans revenue growth, strategic partnerships and market leadership in betting media.

Pay / Benefits

• competitive salary
• range of benefits
• employee wellbeing support
• hybrid working model
• office-first culture

Responsibilities

• Own and grow direct programmatic revenue with European Tier 1/2 sportsbooks and casino operators via managed service programs and Deal ID-based buying
• Develop and execute strategic account plans aligned to new business revenue goals and calendar-driven opportunities
• Lead end-to-end sales cycles across CTV, in-app, digital video, display and DOOH, from outreach to deal execution
• Sell and activate campaigns using Genius Sports’ data, audiences and live signals for programmatic activations
• Manage pipeline, forecasting and revenue performance in Salesforce with a focus on deal quality and scalable growth
• Monitor betting and gaming market dynamics, regulatory considerations, and competitive offerings
• Represent Genius Sports at key industry events and client forums

Key requirements

• 5+ years in digital and programmatic advertising new business sales, with 2+ years in iGaming, sportsbooks or regulated betting environments
• Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments and programmatic buying workflows
• Proven ability to sell performance-driven media linked to acquisition, reactivation, retention and lifetime value
• Experience owning complex enterprise sales cycles from strategy to close
• Strong commercial acumen with disciplined pipeline management and forecasting
• Ability to build trusted relationships with operator stakeholders (CMO, Head of Growth, Digital, etc)
• Excellent communication, negotiation and presentation skills
• Entrepreneurial, self-directed, focused on new business and scalable growth

• strong communication
• negotiation
• presentation
• managed service programmatic models
• DSPs
• PMPs

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