Digital Marketing Specialist

Overview

In this Marketing role, you will design and run integrated campaigns to boost brand awareness and align with global business objectives. You’ll work with cross-functional stakeholders to ensure consistency with corporate standards while creating impactful content for campaigns and initiatives. You’ll research markets, segment audiences, and drive omni-channel programs across paid and organic channels. Your work will include briefing content assets, measuring KPIs, and reporting on performance to support ongoing optimization. This is a globally connected role in a leading logistics company with a culture that values creativity and impact.

Pay / Benefits

• continuous learning opportunities
• professional development
• supportive environment
• creativity and innovation
• global exposure
• stable, permanent role

Responsibilities

• Develop, implement, and monitor marketing plans aligned with business objectives
• Create engaging content and assets for campaigns and global initiatives
• Collaborate with stakeholders to ensure alignment with corporate standards
• Conduct market research, SWOT analyses, and audience segmentation to inform tactics
• Plan, execute, optimise, and analyse omni-channel campaigns (paid and organic)
• Create briefs for CoE and external agencies for content and assets
• Drive development of marketing and sales collateral for global use
• Plan and execute webinars and exhibitions with local stakeholders and CoE
• Define KPIs, monitor performance with analytics team, and support continuous optimisation
• Produce regular campaign performance reports for stakeholders

Key requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• Experience in omni-channel marketing focused on brand awareness and positioning
• Experience in developing paid media and creative briefs for internal teams and external agencies
• Knowledge of marketing planning, market research, audience segmentation, and KPI measurement
• Ability to manage multiple projects in a dynamic environment with changing priorities
• Strong communication and stakeholder management skills
• Proactive problem-solving and ability to work independently and in teams
• Fluent in English; agency environment experience is a plus
• Permanent role; not suitable for freelance/contract
• #LI-PY1

• Good communication
• Stakeholder management
• Proactive problem-solving
• Omni-channel marketing
• Paid media campaign management
• Content and asset briefs (CoE)

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