Senior Digital Media Manager

Overview

In this Senior Media Manager role you drive Irwin Mitchell’s discoverability across paid, organic, and AI-driven channels to turn visibility into demand. You’ll lead a growth-focused media strategy within a modern Marketing function, collaborating with Brand, Content, and Analytics to support cross-unit objectives. You’ll manage significant budgets, nurture agency partnerships, and shape performance measurement to demonstrate impact. This is a high-impact position at a firm investing in capability, technology, and data to accelerate growth and client experience.

Pay / Benefits

• 25 days holidays + bank holidays
• generous pension schemes
• volunteering days (fully paid)
• Westfield Health membership with Aviva Digital GP
• Flexible by Choice for hybrid working
• wellbeing initiatives

Responsibilities

• Own and integrate the firm’s media strategy across paid, organic and AI-driven channels
• Develop integrated media plans aligned to commercial objectives and growth priorities
• Manage large media investment budgets and agency partnerships
• Oversee paid search, paid social, programmatic display, video, YouTube and out-of-home activity
• Drive technical and content SEO strategy to improve visibility and discoverability
• Lead the AI discovery and answer-engine visibility strategy
• Build robust performance measurement frameworks
• Partner with Brand, Content, Website, Business Development and Analytics teams to deliver integrated plans
• Lead and develop a high-performing specialist team
• Ensure activity complies with regulatory and governance requirements

Key requirements

• Strong knowledge of integrated media strategy across paid search, paid social, programmatic display, video, SEO and AI-driven discovery channels
• Experience aligning media plans with commercial priorities and customer journeys
• Understanding of SEO, organic visibility, technical optimization, content performance and digital PR
• Experience building measurement frameworks showing impact on demand generation and conversion
• Strong analytical capability to translate insights into recommendations
• Experience managing agency and platform partner relationships
• Leadership experience with specialist media and SEO teams
• Understanding of marketing compliance, data protection and advertising governance
• Ability to operate autonomously and be accountable
• Understanding of how prospective clients research and choose services

• leadership
• analytical thinking
• autonomy
• integrated media strategy
• paid search
• paid social

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