B2B Lead Generation Sales Executive

Overview

In this role you will generate and pursue new business opportunities to drive revenue, focusing on Moneyfacts’ data, Star Ratings, and digital advertising offerings. You’ll support the sales team by identifying gaps across financial services sectors and configuring outreach to decision makers. The role emphasizes proactive lead generation, independent initiative, and cross-functional collaboration with Account Managers. This is a chance to shape growth within a seasoned, UK-based data and comparison platform.

Pay / Benefits

• 25 days holiday plus public holidays
• up to 3 days Long Service entitlement
• Birthday day off
• Enhanced Workplace Pension
• Employee Assistance Programme – wellbeing tools
• GP24 – unlimited 24/7 GP access

Responsibilities

• Generate and follow up on new business opportunities across core sales areas (data provision, Star Ratings, magazine and digital advertising)
• Identify gaps in business to target banks, building societies, and financial services firms
• Reach out to prospects via phone and email and maintain records of outcomes
• Collaborate with Sales Account Managers to arrange timely follow-ups
• Develop and execute own sales plans and target-driven activity

Key requirements

• Previous experience in new business development or B2B sales in financial services
• Experience in digital/software sales
• Ability to tailor messaging to different audiences
• Self-motivated with tenacity to reach key decision makers
• Strong time management and ability to work independently
• Excellent verbal and written communication and presentation skills
• Right to work in the UK (no sponsorship)
• Commercial understanding of affiliate and digital advertising deals
• Strong organisational skills and attention to detail

• self-motivated
• tenacious
• excellent communication
• digital/software sales
• telemarketing experience (advantageous)
• Google Analytics

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