Marketing Analytics Manager – THG Nutrition

Overview

In this role you will drive actionable marketing insights and shape measurement at THG Nutrition, leading the marketing analytics function within the Nutrition Data Team. You will optimise marketing investment and build a robust measurement framework to support data-driven decisions across channels. You’ll mentor the analytics team, partner with marketing leadership, and explore AI-enabled approaches to boost effectiveness and efficiency. This is a hands-on, impact-focused role at a fast-paced, growth-oriented company.

Pay / Benefits

• 25 days annual leave plus bank holidays
• Enhanced maternity and paternity pay
• Up to 10 days compassionate leave
• Volunteer leave after 12 months
• GP and EAP support
• On-site gym and physio access

Responsibilities

• Lead and develop a Performance Marketing Analyst to achieve team objectives
• Partner with Performance Marketing leadership to optimise investment and reallocate budget based on data insights
• Build a robust marketing measurement framework (MMM, MTA, incrementality testing, platform reporting)
• Define and oversee scalable marketing analytics infrastructure and reporting
• Own the marketing experimentation roadmap and evaluate tests for true incremental impact
• Identify and implement AI-driven techniques to improve effectiveness and decision-making
• Manage stakeholder relationships and deliver clear, actionable insights

Key requirements

• Strong SQL skills with large datasets in a Cloud Platform
• Experience with Python for data analysis and automation
• Experience with data visualization tools (Power BI, Looker)
• Familiarity with performance marketing channels and operations
• Ability to translate complex analyses into business recommendations
• Strong stakeholder management and collaboration

• Stakeholder management
• Data storytelling
• Collaborative mindset
• SQL
• Python
• Power BI

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