Digital Content Executive

Overview

In this role you craft and optimise B2B content that builds awareness and fuels demand for Bytes’ enterprise solutions. You will shape thought leadership around AI, cloud and technology transformation, collaborating with marketing and sales stakeholders. You’ll turn trends and customer stories into engaging content across channels, driving measurable impact through data-informed improvements. This position offers a chance to influence Bytes’ voice in enterprise conversations and work with a multidisciplinary team to accelerate growth.

Pay / Benefits

• hybrid working
• excellent training and career prospects
• award-winning workplace
• office gym and canteen
• opportunities for internal mobility
• charitable and sustainability commitments

Responsibilities

• Plan and create content across the full buyer journey, from awareness to demand generation and ABM
• Develop thought leadership and point-of-view content on AI, cloud, security, productivity and technology transformation
• Turn industry trends, product updates, events, and customer stories into reusable content and creative hooks
• Create and edit content across long-form, web, email, social, webinar, ABM, events, video and sales channels
• Maintain quality, brand voice, SEO, GEO and AEO performance
• Partner with campaign, product marketing, field, digital, partner, sales and events teams to shape briefs and deliver beyond the ask
• Build relationships with subject matter experts and sales to translate insight into useful content
• Collaborate with marketing peers to promote, repurpose and distribute content for visibility and measurement
• Support sales engagement with content that opens conversations and advances opportunities
• Utilise GA4 and other tools to measure performance and guide content improvements
• Apply AI across research, ideation, drafting, repurposing, analysis and workflow improvements

Key requirements

• 3 to 4 years’ experience in B2B SaaS, enterprise technology, software or services
• Degree or equivalent experience in Marketing, Business, Advertising, PR, Journalism or related field
• Strong copywriting ability to translate complex technical input into engaging content for senior audiences
• AI fluency and active use of AI tools for research, ideation, drafting and analysis
• Experience applying SEO, GEO and AEO principles to improve discoverability
• Data fluency with GA4 or similar tools to understand performance and optimise content
• Ability to produce long-form pieces, campaign assets, event narratives, video concepts and sales enablement content
• Self-starting, pragmatic, collaborative, able to manage content initiatives end-to-end

• self-starting
• collaborative
• clear communication
• GA4
• SEO
• AEO

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